The five pages most service businesses need

FIELD GUIDE 02 · STRUCTURE

A small service-business website does not need dozens of pages to be useful. It needs a small, intentional system in which each page has a job and each job answers a real visitor question.

1. Home: orientation and the first useful move

The home page helps the right visitor understand what the business does, who it serves, why the work is credible, and what to do next. It should introduce high-value services and routes rather than repeat every detail in miniature.

2. Services: decisions, not vague labels

Describe the problem each service addresses, the likely outcome, what the work includes, and the appropriate next step. If pricing is published, identify whether it is a starting price and where final terms are confirmed.

3. About: the operating point of view

Explain how you work, the principles that guide decisions, relevant experience, and what clients can expect. A candid operating point of view is generally more useful than a long chronology.

4. Resources: help before the sales conversation

Start with recurring questions your customers already ask. Each resource should give a reader a useful next move, even if they do not hire you immediately.

5. Contact: a safe, low-friction next step

State what information will help and what happens after a message is sent. Public forms are for inquiries—not passwords, payment details, account credentials, or domain authorization codes. Account-specific actions belong in Client Billing.

A five-page health check

• The home page explains the business and offers one clear first action.
• Each service section explains a decision, outcome, and next step.
• The resource library answers recurring questions in useful depth.
• The contact route separates general inquiries from protected account actions.

Source: Google Search Central: People-first content guidance.