Start here
What job should your website do?
A practical way to decide what the site must help the business accomplish before choosing pages, features, or a platform.
Read the guide →03
The Build It Yourself field guide
Good business websites start with useful decisions—not a pile of plugins.
This resource library is for owners who are building a website themselves, stewarding an existing one, or trying to make better decisions before hiring help.
Five essential stations
Move from intention to a site you can maintain.
Each station asks the questions that prevent a website project from becoming an expensive collection of pages nobody knows how to use—or a domain account nobody can access.
Read first
Structure
The five pages most service businesses need
A dependable page system for explaining a service business without turning navigation into a filing cabinet.
Read the guide →Findability
Write for questions people actually ask
Turn customer language into clear page titles, useful summaries, and service explanations that are easier to find and trust.
Read the guide →Maintenance
Create an editing routine your team will use
A light, repeatable routine for keeping a small-business website accurate, accessible, and useful after launch.
Read the guide →Domain ownership
Your first business domain: register, renew, or transfer?
A plain-language guide to choosing and keeping control of a business web address—without confusing a public website, registrar account, and hosting service.
Read the guide →A website owner’s working list
Before you publish, make these decisions visible.
Content decisions
What are the three questions a new customer needs answered before they can take the next step?
Operational decisions
Who owns each update, where do leads go, and what has to be reviewed monthly?
When the guide is not enough