The Build It Yourself field guide
Better website decisions, one practical question at a time.
Guidance for business owners who are building, maintaining, or improving a website without getting lost in tools and jargon.
August 21, 2026
Your first business domain: register, renew, or transfer?
A plain-language guide to choosing and keeping control of a business web address—without confusing a public website, registrar account, and hosting service.
Read the guide →August 21, 2026
Create an editing routine your team will use
A light, repeatable routine for keeping a small-business website accurate, accessible, and useful after launch.
Read the guide →August 21, 2026
Write for questions people actually ask
Turn customer language into clear page titles, useful summaries, and service explanations that are easier to find and trust.
Read the guide →August 21, 2026
The five pages most service businesses need
A dependable page system for explaining a service business without turning navigation into a filing cabinet.
Read the guide →August 21, 2026
What job should your website do?
A practical way to decide what the site must help the business accomplish before choosing pages, features, or a platform.
Read the guide →